In addition to the brand, the design, i.e. the appearance of a product, has a particular influence on the consumer's decision to buy a product. It enables emotional appeal and customer loyalty. An innovative design is crucial for your business success and can represent a considerable asset. You should protect it! We support you in this!
The design as an industrial property right protects two- or three-dimensional shapes and colours. Its owner has the exclusive right to use the design and can thus, for example, prohibit imitations or replicas by competitors. ALPMANN FRÖHLICH also offers comprehensive advice in the field of design/patent law.